Advanced Workshop

SEO & GEO in the Age of AI

Google search optimisation + visibility in AI answers (ChatGPT, Perplexity, AI Overviews). The new game, in two days.

I — Overview

The why of this programme.

Classic SEO is no longer enough. Your customers ask their questions to ChatGPT and Perplexity before ever clicking on Google. This workshop teaches you how to appear in AI answers — Generative Engine Optimization (GEO).

II — Audience

For whom
this programme is designed.

  • SEO managers
  • Content marketers
  • Digital leads
  • SEO agencies
III — Objectives

What you will be able to do.

  • Audit your presence in Google AI Overviews and ChatGPT
  • Structure content to be cited by LLMs (GEO method)
  • Optimise Schema.org markup for AI extraction
  • Measure AI traffic with the new 2026 tools
IV — Programme

Hour by hour,
module by module.

No generic slide. Every module produces a deliverable you keep.

01

Day 1 — GEO diagnostic

  • Full GEO audit
  • How LLMs choose their sources
  • Advanced Schema.org
02

Day 2 — Production

  • Structuring an article for AI
  • Citation strategy
  • Measurement and reporting
V — Tools you will master

2026 stack

PerplexityChatGPTProfoundAlsoAskedSchema.orgAhrefs
VI — Prerequisites

Before you arrive

Knowledge of SEO fundamentals.

Pre-registration

SEO & GEO in the Age of AI

Next intake: 12 October 2026. Limited to 12 seats.

TuitionOn request
Duration2 days · 14 hours
FormatOn-site Rabat

Eligible for OFPPT funding, Special Training Contracts (CSF) and enterprise training plans.

Inscription

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WhatsApp Reserve my seat Next intake · 12 October 2026