Choose by discipline,
we designed it for that.
Our catalogue is not sorted by technology — it is sorted by business function. Five disciplines, ten programmes, one promise: transformation is measurable from the very first week back at the office.
Five priority functions
Executives
AI is no longer a technical question. It is a matter of governance.
- AI for Executives
- AI & the Board of Directors
Marketing
Ship ten times more, ten times better, ten times faster.
- GenAI for Marketing
- SEO & GEO in the Age of AI
Human Resources
Hire better, train more precisely, free time for the human.
- AI for Human Resources
Finance
Close in 3 days instead of 10. Automated reporting. Anomalies caught before the auditor.
- AI for Finance
Developers & IT
4× more productive. Zero compromise on quality.
- The Augmented Developer
- Data Science & Machine Learning with Python
If you already know the tool
you are looking for.
ChatGPT · Claude · Gemini
All our programmes integrate the three families, without favouritism. Practitioner-led, compared, audited.
Microsoft Copilot · Notion AI
For finance, HR and marketing teams who want to transform their current stack.
Cursor · Claude Code · GitHub Copilot
The 2026 AI dev ecosystem, in the expert programme for developers and tech leads.
Midjourney · Sora · ElevenLabs
Image, video, voice. Integrated in the marketing curriculum and available in short modules.
Python · PyTorch · scikit-learn
Data science bootcamp, models deployed in production, MLOps — for technical profiles.
n8n · Make · MCP · GPTs
Build your own agents: dedicated module in the marketing and developer programmes.
If you would rather discuss your industry first.
We adapt every programme to sector constraints: compliance, vocabulary, use cases. Here are six sectors for which we have already built bespoke sessions with Moroccan enterprises.
Banking & Insurance
Bank Al-Maghrib compliance, anti-money laundering, credit scoring, augmented customer relationship.
SectorIndustry & Manufacturing
Predictive maintenance, supply-chain optimisation, AI-driven visual quality, digital twins.
SectorRetail & Distribution
Customer personalisation, demand forecasting, large-scale product-sheet generation.
SectorProfessional services
Law firms, accounting firms, consultancies: augmented research, drafting, professional secrecy.
SectorTourism & Hospitality
Multilingual customer service, destination marketing, review optimisation, content generation.
SectorHealth & Pharmacy
Decision support, literature research, patient communication — always under medical supervision.
The complete catalogue
AI for Executives
Understand, decide, deploy. Generative AI as a strategic lever for the executive committee.
AI & the Board of Directors
One day for board members: risks, opportunities and fiduciary duties in the age of AI.
GenAI for Marketing
Produce more, better, faster. Master ChatGPT, Midjourney and agents to deliver a full campaign in two weeks instead of two months.
SEO & GEO in the Age of AI
Google search optimisation + visibility in AI answers (ChatGPT, Perplexity, AI Overviews). The new game, in two days.
AI for Human Resources
Recruitment, training, payroll, talent management: deploying AI within the HR function without dehumanising it.
AI for Finance
CFOs, controllers, accountants: automate production, strengthen analysis, accelerate the close. Excel + Copilot + agents.
The Augmented Developer
Cursor, Claude Code, Copilot, Codex: becoming 4× more productive without losing rigour. The reference programme for Moroccan developers.
Data Science & Machine Learning with Python
The reference Moroccan data bootcamp: 10 days, from beginner Python to a model deployed in production.